The Broadway League
The Broadway League, formerly the League of American Theatres and Producers and League of New York Theatres and Producers, is the national trade association for the Broadway theatre industry based in New York, New York. Its members include theatre owners and operators, producers, presenters, and general managers in New York and more than 250 other North American cities, as well as suppliers of goods and services to the theatre industry.
Founded in 1930 primarily to counter ticket speculation and scalping, the Broadway League has expanded its mission and programs over time. In addition to negotiating labor agreements with 14 unions in New York City and engaging in lobbying initiatives throughout the country, the League recognizes excellent works and artists through award programs such as Tony Awards, promotes the Broadway theatre industry through audience development programs such as Kids' Night on Broadway and Viva Broadway, and provides periodical studies and industry information such as box office grosses and demographic surveys for journalists, scholars, and the general public.